DVR Wins Over Major Detractors

11/02/09 at 4:42 pm

As reported in today’s New York Times:

In what may seem a media business version of the Stockholm syndrome, television network executives have fallen in love with a former tormentor: the digital video recorder.

The reason is not simply that more households own DVRs — 33 percent compared with 28 percent at this point in 2008 — helping some marginal shows become hits. It is also that more people seem content to sit through the commercials than networks once thought.

Silicon Alley Insider chimes in on this topic, as well. [H/t Michael Willner.]

Entry filed under: Cable Programming, Cable Technology. Tags: .

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