Nielsen: Traditional TV Viewing Still Popular

Traditional TV viewing continues to rise in popularity and frequency, according to Nielsen’s Cross-Platform Report for the second quarter of 2011. Monthly time spent watching traditional TV rose 1.9 percent, to 146 hours and 20 minutes, a year-over-year increase of two hours and 43 minutes.

The study also found that Americans watched more than four times as much time-shifted TV – on digital video recorders (DVRs) and video-on-demand service – as online video. Households with a DVR increased to 39 percent, up 13 percent in the last year. In the last two years, time-shifted TV viewing per month rose 31 percent.

Suddenlink2GO Update

 

In its first month, Suddenlink’s Web-based video service — Suddenlink2GOTM — has proven quite popular … and that popularity appears to be growing.

Suddenlink customers streamed video content through Suddenlink2GO more than 630,000 times last month, for a weekly average of nearly 160,000 streams. In addition, the number of weekly streams increased more than 19% in the final week of June compared to the first week.

Total page views for June exceeded 740,000, suggesting customers are viewing slightly more than one page (1.17) before they select and stream videos.

At home or away, Suddenlink customers can visit suddenlink.net, sign in to their online account, select one of the Suddenlink2GO links, and then choose the videos they wish to watch.

Customers who do not have a Suddenlink online account can set up one by visiting suddenlink.net, selecting the “Not Registered? SIGN UP NOW” option — found next to the Log In link on the right side of the page — enter the account number and access code from their Suddenlink bill, and follow the registration instructions.

Suddenlink Launches Suddenlink2GO

Suddenlink today launched Suddenlink2GOTM, an online video service, featuring tens of thousands of full-length TV episodes and shorter video clips — plus more than 1,300 movies — all accessible anywhere in the United States, on any computer with a high-speed Internet connection.For more information, please see the complete news release. Also check out the online user guide, questions and answers, and sharable images.